Our Vision

Delivering on the promise of technology is a key driver to Vision33’s success in helping hundreds of growing companies gain real insight into their business processes. We believe in providing real value to our customers and making sure they have the right solution to meet their specific business goals.




Tony Whalen


Tony is the President and Founder of Vision33. Vision33 is the global leading partner for SAP Business One, with offices throughout the US, Canada and UK.  Tony brings more than 25 years of technology industry leadership, software and executive management expertise. His laser focus on customers, technology innovation, global team building, and delivery has led to exceptional and consistent company growth worldwide.  As CEO, he has successfully built an international IT organisation over the last 25 years that consistently delivers results by aligning technology with business goals and objectives.


Ryan Steil

Vice President – Vision33 Canada

Ryan is the Vice President of Vision33 Canada. He oversees all sales and service delivery across Vision33’s Canadian operations. Based in Calgary, Ryan works closely with the Canadian team, as well as the delivery teams across Vision33 globally. Ryan brings nearly 20 years of ERP experience to Vision33.


Pamela Hollett 

Vice President, Corporate Services – Vision33 Global

Pamela Hollett is the Vice President, Corporate Services for Group zed. Throughout her career in the IT industry, Pam has been instrumental in ensuring the company maintains a high performing culture and infrastructure that focuses on best supporting our customers. She manages planning and performance management, capital management, strategic acquisitions, customer support and overall operations.


Alex Rooney

Vice President – Vision33 USA

As Vice President USA, Alex optimises customer experience, drives sales and results and develops strategic partnerships globally. He currently sits on the prestigious Global Partner Executive Council (GPEC) for SAP. Alex co-founded Vision33 in 2004, and is instrumental in managing the SAP partnership.

Neil Finegold

Neil Feingold

Vice President – Vision33 Europe

As the Vice President of Vision33 Europe, Neil is responsible for driving growth and profitability across Vision33’s European business. Neil joined Vision33 following the acquisition of his company, Alphagen, a leading SAP Business One partner in the UK. Based in London, Neil works closely with the European teams, as well as managing the Vision33 global delivery team.

Management Team 

United States

SteveAiroldi Steven Airoldi 
General Manager
Southeast Region
Vision33 USA
Jeff  Jeff Denes
General Manager
Southwest Region
Vision33 USA
Danny_Gilmore Danny Gilmore 
General Manager
Central Region
Vision33 USA
Jeff Scott McMahon
General Manager
Northwest Region
Vision33 USA
SteveRafac (1)
Stephen Rafac 
General Manager
Midwest and Northeast Region
Vision33 USA


Jasper Jasper Harlaar  
General Manager
Central Canada Region
Vision33 Canada
Peter vanLeeuwen Peter van Leeuwen 
General Manager
British Columbia Region
Vision33 Canada
Yves_Neron Yves Neron 
General Manager
Quebec Region
Vision33 Canada


MarkHughes Ben Crow 
General Manager
Vision33 Ireland

The Vision33 Team

Here at Vision33, we look for passionate people who are self-motivated and client-focused. As the largest SAP Business One partner in North America, Vision33 provides exceptional customer service and personalised business solutions. We want people who thrive on challenge and enjoy working on a diverse team with companies of all sizes and industries.

Working at Vision33 is rewarding for both employees and customers. Our team goes above and beyond implementing SAP Business One. Instead, we create long-term solutions for our customers by collaborating with fellow Vision33 employees including some who have worked with SAP Business One since its inception across diverse backgrounds, learning the ins and outs of each customer’s unique business, and building a foundation for their custom business requirements.

Learn more about working for Vision33.



"What’s unique about Vision33's approach is that we don't simply implement SAP Business One. Our consultants develop a detailed understanding of each customer's business and educate the customer on how to use SAP Business One as a continued foundation for their business requirements. This provides a rewarding experience and ensures customers get the most value from their investment."

- Alex Rooney